Not On The High Street: Transforming Paid Search Results

The Challenge

As notonthehighstreet transitioned into managing paid search marketing in-house, they required a technology platform to manage the handover and automate ongoing optimisation efforts. The leading online marketplace needed both transparency into their existing campaigns and the tools to drive continued performance at scale.

The Solution

Paid search accounts were onboarded to the GOA technology platform, which gathered information about how accounts had been previously optimised by agencies, providing 100% transparency from day one.

Checks were configured to identify underperforming areas and suggest proven optimisation tactics. Campaign management and optimisation tasks were automated, freeing the team to focus on strategic work rather than day-to-day housekeeping.

The Results

The partnership delivered a 140% improvement in ROI during the transition of paid search management in-house - demonstrating that the move away from agency management, supported by the right technology platform, could unlock significant performance gains rather than causing disruption.