Nissan
Driving Success: Nissan's Google Ads Transformation
Car maker Nissan saw a major increase in conversions and a reduction of -56.4% in cost per conversion following partnership with GOA's intelligent analytics tool.
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The Challenge
Nissan, one of the largest manufacturers of electric cars and a leader in highly innovative automotive technology, sought a PPC partner capable of driving greater returns from their paid search investment. Media agency Manning Gottlieb OMD conducted a rigorous selection process on Nissan’s behalf.
The Solution
GOA was selected based on its clear interface and real-time performance optimisation capabilities. By automating campaign management and optimisation, Nissan freed its team to focus on strategic work, while GOA’s platform continuously monitored and surfaced opportunities for improvement.
The Results
The partnership delivered transformative results for Nissan’s paid search programme:
- 136.6% increase in conversions
- 56.4% reduction in cost per conversion
These outcomes demonstrate the power of combining GOA’s intelligent analytics platform with a data-driven approach to campaign optimisation - generating a greater return on investment from paid search than Nissan had previously achieved.
"We're delighted to partner with Nissan to help it generate a greater return on investment from paid search than ever before. The results speak for themselves. We know our intelligent analytics are able to drive the best results for brands when it comes to PPC and paid search advertising."
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