New release: Recipes

Recipes: build your own AI driven optimisation system, with all the right ingredients.

Recipes combine checks and insights with your context, prompts and choice of AI model, to deliver decision-making outcomes for paid media teams. Build and distribute Recipes to create your optimisation system.

Book time with us How Recipes work
Recipe
Weekly brand search review
Run
  1. Your insights0 tokens
    • Brand CPC
    • Search terms with no conversions
    • Disapproved ads
    • + 9 more checks
  2. Your context
    Brand guidelines.pdf Q4 objectives
  3. Your model & prompt
    Gemini ChatGPT Claude

    “Recommend keyword and bid changes for brand campaigns. Stay inside our CPC ceiling.”

Outcome
Google Ads Editor import Sheets PDF
Illustrative example

Ready made for teams who want to use AI without the risk of runaway token bills, rogue agents and model hallucinations.

Runaway token bills
The checks that feed every Recipe run without AI, so the data costs nothing in tokens.
Rogue agents
Recipes run when you choose, and the recommendations come back for your team to review.
Model hallucinations
Every prompt works from accurate, consistent check data rather than raw account exports.

Three layers, one Recipe.

  1. Your Insights

    Build the GOA datasets around your brand, campaigns and objectives. You set the priority, cadence and thresholds. The platform runs them on schedule across every account in GOA, giving your teams the tools they need for the job.

  2. Your Context

    Connect your organisation's Gemini, ChatGPT, Claude or other AI account to GOA, along with your business's or clients' campaign context. It all runs on your infrastructure and under your governance.

  3. Your Recipes

    Construct your own GOA Recipes by combining your custom insights and reports with the GOA library of 200+ checks, your context, your AI models and custom prompts into individual apps you can run on demand.

Why it works

GOA's library of 200+ checks, optimisations and reports extracts data from your paid media campaigns without using AI. It's built on years of refinement and billions of dollars of media spend data, so every AI prompt, context file and model runs on data that's accurate, consistent and costs nothing in tokens.

AI layer Your prompt, context and model
Your tokens
GOA checks layer 200+ checks, optimisations and reports. No AI involved.
0 tokens
Your paid media campaigns

Also in this release

AI recommendations arrive as a Google Ads Editor import. Review, import, done. Leadership gets the same analysis in Sheets or PDF.

For paid media teams Google Ads Editor import
CampaignKeywordChange
Brand | Exact[goa marketing]Max CPC £1.20
Brand | Exact[goa platform]Pause
Generic | Phrase"ppc governance"Add negative
  1. Review
  2. Import
  3. Done
Illustrative example
For leadership Sheets or PDF

The same analysis your team acts on, in the format leadership reads.

Want to see it on your accounts?

Book time with us by getting in touch via team@goa.marketing.

Book time with us