How MoneySuperMarket achieved a 1,377% Google Ads ROI

The Challenge

MoneySuperMarket is a leading UK price comparison site helping households save money across car insurance, home insurance, mortgages, mobile phones, broadband, TV, and more. Between February 2023 and January 2024, MoneySuperMarket helped users save an estimated £1.46 billion on household bills.

Recognising the importance of optimised Paid Search Advertising, MoneySuperMarket maintains an in-house team of specialists. However, seeking to push boundaries and explore new approaches, the company engaged GOA Marketing, recommended through a satisfied former client, to elevate their Paid Search performance.

GOA Marketing distinguishes itself by combining an innovative platform with strategic consultancy, offering both automated insights and hands-on guidance rather than a tool-only or consultancy-only solution.

The Solution

MoneySuperMarket engaged GOA Marketing for an initial three-month Proof of Concept (PoC). The GOA platform provided a customised, robust framework delivering continuous improvement through bespoke testing and governance.

Both teams collaborated closely to identify performance opportunities, review priorities, and leverage growth potential. GOA served as an independent voice, spotting potential errors and risks while preventing costly mistakes. The team provided resources enabling hygiene improvements and shared knowledge on advanced testing strategies.

The Results

Within three months, MoneySuperMarket observed significant benefits. Bid strategy testing and optimisation delivered double-digit CPC reductions for branded terms without coverage loss - improvements inspired by GOA’s real-time platform insights regarding CPC inflation.

Most impressively, the GOA platform and consultancy service delivered outstanding financial returns, generating a 1,377% ROI during the three-month PoC period.