How Ebiquity Revolutionised Their Paid Search Strategy

The Partnership

Ebiquity, the world leader in Media Investment Analysis, entered a strategic collaboration with GOA Marketing focused on optimising Google ad campaigns to drive profitability. The partnership combines Ebiquity’s media investment expertise with GOA’s paid search technology and consultancy.

The partnership enables advertisers to access comprehensive insights about campaign performance, allowing them to fine-tune spending and increase ad campaign profitability.

The Challenge

The search market is completely different today, even compared to a few months ago: rising costs, Google changes in product, fierce competition, and the scale of expenditure are just a few of the challenges facing paid search teams.

As Dan Chorlton, CEO and Co-Founder of GOA Marketing, explains: “It is critical to have the right balance of human expertise in both media and search. Plus, technology that adapts to your business objectives is more important than ever.”

The Solution

The strategic partnership between Ebiquity and GOA Marketing addresses the rapid pace of market change by combining human expertise with adaptive technology.

Advertisers benefit from:

• Comprehensive insights into campaign performance
• Fine-tuned spending aligned to business objectives
• Increased ad campaign profitability
• Independent, expert guidance from two specialist teams

First featured in Performance Marketing World.