How Boden Reduced Paid Search Costs by 30%

The Challenge

Boden is a British retail institution, originally a mail-order catalogue business, now operating online in the UK, US, and beyond. The company creates clothes for all generations, celebrating colour and print, and positioning itself as anti-fast-fashion with durable products.

Boden needed to fully optimise paid search advertising despite operating in a highly competitive online fashion market. The company approached GOA Marketing to provide strategic consultancy on paid search and gather actionable data to improve return on investment (ROI).

The Solution

GOA’s technology platform created a three-way relationship between Boden, its agency, and the platform itself. As an independent voice, GOA helped challenge thinking and clarify industry terminology.

The platform allowed Boden to set customisable rules and access real-time data, enabling day-to-day efficiencies and the ability to change activity immediately. This approach created a safety net while unlocking more strategic marketing work across Boden’s organisation.

The Results

Within five months, GOA helped generate significant savings through bid strategy testing and optimisation inspired by real-time insights regarding CPC inflation, all without impacting revenue.

Key outcomes:

• 30% reduction in Cost Per Click across paid search activity
• Generic paid advertising activity gained momentum with identical revenue levels
• More consistent view across all paid search activity
• Ability to spot purchasing trends and identify emerging data patterns in real-time
• Increased efficiency in reacting to “moments in time”