AVIS Budget Group
How AVIS Budget Group Unlocked €250k with Google Ads
How AVIS Budget Group Gained €250k with GOA's Google Ads Optimisation Platform
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The Challenge
AVIS Budget Group, a global mobility leader in the competitive car rental sector, sought to optimize their Google Ads performance. Despite having a skilled in-house team, they partnered with GOA Marketing (following a referral) to discover additional optimization opportunities. GOA’s combination of governance oversight and expert-led testing distinguished it from competitors.
The Test Drive
AVIS launched a three-month proof-of-concept trial implementing GOA’s platform. The system conducted over 200 daily governance and insight checks, enabling AVIS’s team to:
- Identify and prioritize performance efficiencies
- Locate hidden budget redeployment opportunities
- Free internal resources for strategic initiatives
- Gain fresh perspectives and innovative testing ideas
The Results
Within the three-month trial, AVIS Budget Group achieved over €250,000 in financial upside. Key wins included:
- Governance optimization across location targeting
- Detection of automatic AI imagery usage outside brand guidelines
- Identification of budget waste on out-of-market ad placements
- Enhanced ad performance through strategic testing
- Improved budget control and brand protection
"GOA has transformed our paid search strategy with their platform & expert guidance. Their platform provides unprecedented visibility into our campaigns, while their direction has helped us address complex challenges with confidence."
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